What sparked your interest in the fashion industry?
Since childhood, I was fascinated by colours and patterns and drawing was my favourite pasttimes. Later in life, the fascination grew into passion for all things artsy. Therefore, I opted for art during my O- and A-levels. I also did my bachelors in textile designing from Indus Valley School of Art and Architecture.
What is the most important thing to keep in mind before designing?
While designing, comfort and wearability are the most important factors. There’s no point in creating beautiful ensembles that can’t be worn or anything that is uncomfortable.
How has the Pakistani fashion industry changed over the past years?
In the recent past, we have seen an exceptionally positive growth in the industry. It’s heartening to see so many new designers surfacing and so many new exciting opportunities for the young and old. There is a lot of healthy competition between designers that not only aids in the development of the industry but gives customers a lot of variety to choose from as well.
What do you have to say about new designers?
It’s exciting to see so many new faces entering the industry and most of them seem to be quite promising.
You have already worked with an impressive roaster of celebrities from the show business. Is there anyone that you would like to work with whom you haven’t?
Well, no one in particular.
Your brand has also been shortlisted for the 2014 global ‘Woolmark Award’ — one of the world’s most influential design awards. How does it feel to represent Pakistan in the global market?
Honestly, it feels amazing to represent Pakistan on such a prestigious forum. Not only is it a great opportunity for us as designers to showcase our creativity but also a great way to put Pakistan on the global map and display the immense potential our country has.
How do you bring your inspiration into reality?
Hardwork and dedication are the key factors that turn dreams into reality.
What constitutes a good fashion show?
A theme that you follow with a cohesive, well edited collection and great music.
One material for all season?
For Pakistan, one has to say lawn/cotton is the fabric for all seasons.
Published in The Express Tribune, Ms T, May 24th, 2015.